It is an easy idea to mock: “Netflix is trying to become Blockbuster thirteen years after killing it”, etc. I think this could be a smart move though, even if these locations turn out to be not much more than upscale, well-run theaters.
Americans, on average, visit movie theatres once a year. Alamo Drafthouse, with only fifteen locations outside of Texas, has built an outsized reputation by delivering a superior moviegoing experience compared to traditional theater chains. I don’t think it is a stretch to imagine Netflix achieving a similar status. Their goals are larger than simply building a theater though.
Andrew Liszewski, The Messenger:
Netflix plans to open retail destinations where fans of the company’s most popular streaming series can buy merchandise, dine on themed food and even partake in unique experiences, like a Squid Game obstacle course or a visit to the Upside-Down […]
Slated to open sometime in 2025, the new venues will fall under the name “Netflix House” and will be the company’s first permanent locations […]
“Rotating installations,” a mix of both casual and high-end food offerings and even “ticketed shows” will encourage fans to return to the venues frequently.
Netflix’s prospects were looking grim for a while but I am increasingly convinced that if there is eventually only going to be one streamer standing, it will be them.