Matt Webb:

AI makes the composition of quote-creative-unquote works cheap.

But AI is the instrument. There is still the question of the composer. Somebody needs to decide and prompt exactly what music my electric vehicle should perform.

Though I do feel like generative AI will mean that decoration, ornament and filigree becomes cheap again? And maybe we’ll move into an aesthetic in which our furniture, white goods, and accessories superficially resemble the busy-busy arts and crafts era - but actually it’s because, well, it costs almost nothing to do (it’s just software) and it makes the object look NEW.

The proliferation of smartphones with built-in digital cameras allowed more people to take more photos than ever before. Synthesizers and DAWs had a similar effect on music.

If generative AI similarly lowers the barrier to entry for all forms of text, imagery, audio, and video, perhaps it will lead to a further democratization of creative expression.