A little over two months ago I wrote this in response to Buzzfeed piloting AI personalized quizzes:
There is no need to reject the use of new technologies; by all means, experiment! But I am worried using AI to create content out of whole cloth risks devaluing all of the work you produce. Instead, using AI for personalization and curation will be much healthier step forward. I think BuzzFeed is on the right track here. CNET, less so.
Well, it looks like the Buzzfeed recently began pivoting to giving AI a more editorial role.
Noor Al-Sibai and Jon Christian, Futurism:
This month, we noticed that with none of the fanfare of [Buzzfeed CEO] Peretti’s multiple interviews about the quizzes, BuzzFeed quietly started publishing fully AI-generated articles that are produced by non-editorial staff — and they sound a lot like the content mill model that Peretti had promised to avoid.
The 40 or so articles, all of which appear to be SEO-driven travel guides, are comically bland and similar to one another.
[…]
a note on the top [of these articles] says they were “collaboratively written” with a human employee.
Are those human employees BuzzFeed journalists? No. Instead, they’re non-editorial employees who work in domains like client partnerships, account management, and product management.
A BuzzFeed spokesperson told us that the AI-generated pieces are part of an “experiment” the company is doing to see how well its AI writing assistance incorporates statements from non-writers.
Now, to be fair, these are articles for Buzzfeed, not Buzzfeed News, which is an independent news organization. What it is, though, is a testament to how strong the pull towards AI will be once companies realize its potential—for better or worse.